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Every organization will likely tell you that they want to grow. Growth can be measured by a variety of measures, which means almost any organization can claim to grow in some capacity. Yet scaling and sustaining are two very different, far-more-difficult-to-achieve aims. Scaling is the point an organization reaches when additional output and revenue can be obtained without reciprocated increases in costs And finally, sustainability – or the long-term viability – of an organization. There are only a few elite companies in this club. Kim reviews the definitions and some important takeaway priorities for leaders in each of these life cycle phases.

Scaling is notably easier for production-based entities, but certainly not impossible for serviced based firms). We will offer a separate Three Minutes to Escalate episode on the topic soon.