ROADBLOCKS TO STRATEGIC ALIGNMENT IN PARTNERSHIPS: 4 DIFFICULT QUESTIONS BUSINESS OWNERS MUST ASK

For all of the posts, presentations and lectures I share that highlight the “Four Steps of Effective Strategic Planning”, the truth is, some organizations have a (much) more difficult time solidifying their growth path than others do. One of the most frequent requests I receive as a strategic advisor originates from small to mid-size businesses[…]

Guest Lecture Excerpt. CU Business School. Strategy & Entrepreneurial Marketing

Escalate Solutions CEO Kimberly Arnold was invited to present as a guest lecturer at the CU Denver Business School on March 29, 2016.  The two-hour discussion focused on entrepreneurial marketing and how its unique characteristics influenced the four phase (strategy, alignment, execution, optimization) strategic planning process.  Kimberly’s presentation extended far beyond slide content, however, we[…]

Escalate Solutions’ Definition of Entrepreneurial Marketing

The characteristics of entrepreneurial marketing are evolving rapidly, with the practices, methodologies and techniques associated with entrepreneurial marketing being adopted and applied far beyond start-ups.  Since these critical definitions are demonstrating amplified importance in the strategic planning process for organizations of all sizes and life cycle status, we have offered our own, multi-faceted definition of[…]

Strategic Planning & Growth Turf Wars: The Perils of the “C-Suite Repeat”

HOW INTERSECTING LINES OF AUTHORITY & DECISION MAKING CAN UNDERMINE AN ORGANIZATION’S STRATEGIC PLAN & GROWTH “C-Suite Repeat” is a term I coined this past year to describe an emerging phenomenon I was observing stemming from overlapping and repetitive lines of authority among members of the c-suite in high growth environments.  This includes both start-ups[…]